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Sanuk Moustache Madness:
Donovan Frankenreiter Japan Tour

Donavon Frankenreiter is big in Japan. Almost Godzilla big. Well, maybe not that big... Maybe it’s the way his bearded bristles blow in the breeze. The fact is, Japanese folks love Donny and he loves ’em right back...

Recently, Donavon embarked on his first-ever Moustache Madness Tour, a celebration hosted by Sanuk in Japan. The week-long celebration served as the kick off party for the region's official launch and played host to a heap of happenings and groovin’ good times.

To help celebrate the good times we developed a playful identity to accompany Donny on his Tour. Inspired by Donny's iconic moustache and typset with a vintage surf aesthetic feel, the identity was used on Sanuk.com, retail, print and digital media to support Donny's Moustache Madness tour of Japan.

Photography: Adam Walker.

Art Direction. Print. Apparel.

Donavon Frankenreiter is big in Japan. Almost Godzilla big. Well, maybe not that big... Maybe it's the way his bearded bristles blow in the breeze. The fact is, Japanese folks love Donny and he loves 'em right back...

Recently, Donavon embarked on his first-ever Moustache Madness Tour, a celebration hosted by Sanuk in Japan. The week-long celebration served as the kick off party for the region's official launch and played host to a heap of happenings and groovin’ good times.

To help celebrate the good times we developed a playful identity to accompany Donny on his Tour. Inspired by Donny's iconic moustache and typset with a vintage surf aesthetic feel, the identity was used on Sanuk.com, retail, print and digital media to support Donny's Moustache Madness tour of Japan.and typeset with a vintage surf aesthetic feel, the identity was used on sanuk.com, retail, print and digital media to support the Donny's Moustache Madness tour of Japan.

Art Direction. Print. Apparel

' Under the right conditions, surfing and music can make the perfect couple. Donavon Frankenreiter is among a long list of multi-talented individuals that have forged stellar careers in both fields, handling themselves on the stage as seemingly effortlessly as they do on the waves. '
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Renowned For Sound
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