Projects About Us Contact

SeroAgri UX/UI Redesign

Based in Sydney, Australia, SeroAgri is an online B2B trading platform that facilitates premium agribusinesses between Australia, New Zealand, the Americas, Europe and key Asian markets.

Their network of certified growers, distributors and buyers ensure the trade of clean and green agricultural commodities, resulting in trade growth in new and existing markets whilst reducing procurement, marketing and business development costs. SeroAgri provides a seamless platform to advertise transaction requirements, monitor regional pricing and negotiate price and terms.

Not only did we redesign the user interface, we also refined & simplified the existing user experience to create a modern, innovative and user-friendly solution that maximises user experience and allows SeroAgri users to effortlessly monitor pricing, procure products and complete multi-currency transactions.

The new Dashboard includes easily digested, customisable snippets of content to support information consumption within the platform and encourages users to click through to information that resonates with them.

Interface Design. User Experience Design.

Based in Sydney, Australia, SeroAgri is an online B2B trading platform that facilitates premium agribusinesses between Australia, New Zealand, the Americas, Europe and key Asian markets.

Their network of certified growers, distributors and buyers ensure the trade of clean and green agricultural commodities, resulting in trade growth in new and existing markets whilst reducing procurement, marketing and business development costs. SeroAgri provides a seamless platform to advertise transaction requirements, monitor regional pricing and negotiate price and terms.

Not only did we redesign the user interface, we also refined & simplified the existing user experience to create a modern, innovative and user-friendly solution that maximises user experience and allows SeroAgri users to effortlessly monitor pricing, procure products and complete multi-currency transactions.

The new Dashboard includes easily digested, customisable snippets of content to support information consumption within the platform and encourages users to click through to information that resonates with them.

' The team at The Borough had an impressive design vision that not only met the brief but delivered a final result that was innovative, creative and user-friendly. Each step of the way there was a willingness to go above and beyond what was required to satisfy our needs as clients and incorporate our ideas as the project evolved.
The Borough's project management and communication skills not only enabled the project to run smoothly and efficiently, it also earned them our trust '
-

SeroAgri
Back to Projects